TCT (Transcatheter Cardiovascular Therapeutics) is the industry’s leading interventional cardiology conference, with approximately 10K global attendees. With the conference being held in San Diego, the stakeholders wanted a vibrant branding. By using a combination of vector illustrations, photography, clean typography, and elements that would tie it back to the convention center (circles), the branding was able to visually and creatively communicated messages in a unified way.

Conceptualized, designed, and executed branding and identity campaign as the lead designer within an in-house design and web development team.