TCT (Transcatheter Cardiovascular Therapeutics) is the industry’s leading interventional cardiology conference, with approximately 10K global attendees. Having the conference in Miami, the stakeholders wanted a Miami look with vibrant colors but still using the conference branding color palette. With this being the year that the pandemic happened, the conference had to be rebranded mid-year as a virtual conference only. The stakeholders also wanted a different name that would connect our audience worldwide. The conference brand become more digital, with a dark look and feel. 

Conceptualized, designed, and executed branding and identity campaign as the lead designer within an in-house design and web development team.